By definition, 'egotism' is: the practice of talking and thinking about oneself excessively because of an undue sense of self-importance. LOL I think 'undue' is the dictionary putting it lightly. What isn't disputable is how Glints was ingenious enough to point his latest single to the meaning of the word. "Egotism," coated by the rapper's thick Cockney accent, is a well-developed slow-burning thinker that will lure you in. Its lush melodies, soulful production, and poetic libretto sets this within the hip hop genre but is seated in the middle of class so all those surrounding it can lean over and take notes.