OK Go: Upside Down & Inside Out

OK Go: Upside Down & Inside Out

Ok go OK Go continues to defy gravity. This time literally. The pop foursome are known for their innovative music videos, and each one continues to top the last and - not push, but - shove of envelope. Their latest, for "Upside Down & Inside Out," was shot in zero gravity in the skies above Russia.

"It was nearly a decade ago that the world started buzzing about commercial space travel and exploration. When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space," says OK Go singer Damian Kulash, Jr., who co-directed the video with frequent collaborator, Trish Sie. "So for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that's where the adventure began."

OK Go - Upside Down & Inside Out

Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, February 11, 2016

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