SALES: Chinese New Year
Encapsulated by the duos lyrical simplicity and catchy refrain, I’ve found myself wanting to hear this track whenever I walk into a room, grocery shop, or buy flowers for myself. These theme songs have only occurred a couple of times in my life, and most of them are embarrassingly uncool. Example: “There She Goes” by Six Pence None the Richer at age eight is a highlight/lowlight depending on your love of the “Parent Trap” remake and/or baby Lindsay Lohan (may her sanity rest in peace).
Interestingly enough the track emulates similar personality traits that people under this sign are supposed to have: cheerfully perceptive and delightfully engaging.
SALES has created a sweetly underground and inspirational serenade. It reminds me of the beauty of old cassettes intertwined with the sweet understanding of a mutual crush. A couple by the ocean, giving each other flickering side-glances through hazy cigarette smoke between them. Longwinded, but extremely applicable descriptions aside- this track creates a short story in my mind. A preservation of fragility that somehow evokes seamless confidence heard in Lauren Morgan’s vocals and Jordan Shih's (aka JSHIH) production.
A beachy lo-fi collage of unashamed timidness- personality reserved for bands that can use it at their will, but only with the utmost skill and precision.