The internet has heralded in a new Golden Age of music videos, and GRAMMY award winner, OK Go, has consistently been on the leading edge pushing its boundaries ever farther outside the conventional and expected. They took the lip-dub style video and elevated the style to Gus Van Sant levels with ‘This Too Shall Pass‘, created an entire internet meme and reintroduced us all the Rube Goldberg Their latest video for ‘Needing/Getting’ has only one expected thing in it, in that it’s in no way the expected music video.
Their unique talent of creating inventive and unexpected music videos has helped them crossover normal musical boundaries to spread their genre bending mix of electronic and rock to listeners and music fans of nearly every creed. Each new video is a musical moment everyone can share, being entertained by and really can inspire people to try something new and exciting. Who else would have the creativity to strap pneumatic arms to a Chevy that would need to be expertly and precisely driven to play over 1000 musical instruments (and not so musical items) individually tweaked to play the correct note that are strategically placed over a 2 mile course? The clear answer is absolutely no one else.
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